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CASE STUDY : JAMSHEDPUR—AN IRON                       a part of the geography and landscape of India
                          AND STEEL CENTRE                          as  much  a  part  of  her  as  her  great  mountain

             The  first  step  for  setting  up  the  steel  company   ranges and river.”
             had been taken in 1882 by Jamshedji Tata at the        Raw Materials : High quality hematite variety
             age  of  43  years.  Three  years  later,  Indian      of iron are are obtained from Singhbhum district
             National  Congress  had  been  founded.  With  the     of  Jharkhand,  Gurumahisani  mines  of
             nationalist  devour  set  into  motion,  Jamshedji     Mayurbhanj district in Orissa.
             took  the  nationalist  step  to  raise  funds  for  the   Coal from Jharia and Raniganj. Manganese from
             company from the Indian market. To his surprise        Noamundi.  Limestone  and  Dolomite  from
             within three weeks, 8000 investors subscribed to       Sundargarh,  Palamau,  Hazaribagh  and  Ranchi
             the Tata offer. An amount of Rs. 2.32 crore for a      areas.
             steel plant of 1,00,000 tonnes including the coast     Transport : Jamshedpur lies on Kolkata-Nagpur
             of setting up the township had been raised. On         railway route and is well-connected by rail, road
             16th  February,  1912,  the  first  steel  ingot  rolled   and airways.
                                                                    Water : Water for cooling, washing purposes is
                                                                    obtained from Subarnarekha river and a storage
                                                                    dam has also been built across Kharkai river.
                                                                    Port  Facilities  :  Tata  Engineering  and
                                                                    Locomotive  Company  (TELCO),  Tata  Metals
                                                                    and  Strips  Ltd.,  Indian  Steel  Rolling  Mills  Ltd.,
                                                                    Tata  Timken  Ltd.,  Tata  Korf,  Metals  and  dozen
                                                                    other  industries  producing  chemicals,  wires,
                                                                    cables, locomotive parts, agricultural implements
                                                                    are all located in Jameshedpur or in the vicinity.
                                                                    This  ensures  local  supplies  and  demand  for
             out on the lines of the Sakchi plant. During world     various products.
             war I (1915-1919), Tatas exported 1500 miles of          CASE STUDY: DETROIT—FROM IRON
             steel  rails  to  Mesopotamia,  then  followed  many          AND STEEL TO AUTOMOBILE
             ups and downs and again the second world war           From Steel City to Motor City : Historically,
             provided  much  needed  fillip  to  the  company.      entrepreneurs have not only provided the initia-
             Today,  Tatas  hold  only  about  8  percent  in  the   tive  and  enterprise,  but  provided  input  for
             Tata Steel, fifty per cent is held by public finance   transformation,  development  of  land  also
             institutions  and  the  rest  by  2,65,000  sharehold-  encouraged  new  initiatives  when  certain  condi-
             ers.  All  this  reflects  the  Tata  philosophy  of  ‘na-  tions  favourable  in  the  initial  stage  have  disap-
             tionalism’  translated  into  action  in  many  other   peared.  This  initiative,  as  we  have  seen  above
             business ventures.                                     was provided by Jamshedji. Tata in the case of
             Conditions  that  favoured  setting  up  of  and       Jamshedpur  and  by  Andrew  Carnegie  set  up
             success of the Jamshed pur plant :                     Carnegie Steel Company in 1872 after amalgam-

             Management  :  The  greatest  asset  of  the  com-     ating  several  of  his  small  business  enterprises,
                                                                    little did he know that though his company was
             pany was and has been the Tata management. In
             its own words, “Tata Iron and Steel Company is         small,  he  had  created  a  ‘gold  mine’.  Three

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