Page 220 - SST Class 07

Terminology

Broadcasting : the transmission of programmes or information by radio or television
Influencing : have an influence on something or someone
Generic : characteristic of or relating to a class or group of things; not specific
Venturing : undertake a risky or daring journey or course of action
Uncensored : not censored
Unbiased : showing no prejudice for something or against something; impartial

Inside Story
Inside Story
g Media means the main means of mass communication (broadcasting, publishing and the
internet) regarded collectively.
g Media is also important to give valid and real news and helps to progress the society.

g Media is the fourth pillar of democracy.
g Public opinion is the aggregate of individual attitudes or beliefs held by the adult population.
g Commercial advertising in general is the use of advertising to generate revenue.
g Social ads are one of the quickest and most effective ways to connect with our target
audience.
g In today’s world, we are highly affected by the advertisements.

g An independent media also helps to keep the judiciary under check by reporting on the way
the court decides cases.

A. Tick (3) the correct option.
1. It is the oldest form of media.
(a) Xerox (b) Television (c) Print

2. Its importance in a democracy cannot be underestimated.
(a) Media (b) Television (c) Social Media
3. The principle approaches to the study of public opinion may be divided into ___________
categories.

(a) two (b) three (c) four
4. It is the use of advertising to generate revenue.
(a) Social Advertising (b) Commercial Advertising (c) None of these

B. Fill in the blanks.
1. _______________ is the aggregate of individual attitudes or beliefs held by the adult
population.
2. Law making body over executives in the government and over domestic and foreign
policy is a basic idea in our _______________ .

Social Science-7 220