Page 221 - SST Class 07

3. Through the _______________ , the citizen of India gets the legal right to know or to get
information from the government.

4. Nowadays, we find many advertisements on the _______________ also.
5. Effective advertising works to create a desire while offering an _______________ solution.
C. Give one word for the following.

1. Media that is designed to reach large numbers of people. _______________
2. The aggregate of individual’s ideas or beliefs. _______________

3. Promotion of goods, services, companies and ideas through an identified agent or
sponsor. _______________

4. Advertising that aims to change public attitude and behaviour and stimulate positive
social change. _______________
D. Write a short note on each of the following.
1. Right to Information Act (RTI)
2. Social Media Marketing

3. Public Opinion
E. Answer the following questions.

1. In what respect is mass media effective in a developing country like India?
2. What are the basic principles of media ethics?
3. What is the role of media in the democratisation of communication?

4. Give examples to show that media is an important means through which public opinion
can be generated?
5. Discuss the role of mass media in various areas of social life.
6. How far is advertising an effective social media?

7. Discuss the role of public opinion in a democracy.
H TS Question
H TS Question

Do you really believe that advertisements create the desire for a particular product or service
among consumers? Discuss.
Activity
Activity
Activity & ProjectActivity & ProjectActivity & ProjectActivity && ProjectProject & Project
A. As a responsible citizen of India, identify some of the social problems and make an
advertisement related to any two of the social problems. You can also enact such
advertisements in your assembly to generate awareness amongst the students of your
school.

B. Collect pictures showing commercial advertising and social advertising.
C. Make a project report showing the impact of advertising on children.
D. Identify some of the programs which are used as an effective means of social advertising.

Social Science-7 221